Girls Club (USA , 3 minutes )
Directed by: Chantal Massuh-Fox
An independent music video for singer/songwriter Julianna Salguero. The music video explores the double standards society puts on women.
By: Claudia Donofrio
“Girls Club” is a powerful music video about the unfair expectations and double standards that society places on women. From its start onward, “Girls Club” boldly portrays the corruption and objectification of an innocent country girl as she transforms from an ordinary youth into a negative female stereotype.
Musically, the video is serious and intense, with the repetition of destructive instructions for women who are willing to fit society’s mold of a popular, desirable woman. The lyrics are clear and match the plot of the video perfectly. The video is filled with dark and racy moments. As we see the corruption of the young woman, we are introduced to harmful presences in her life such as diet pills, weight scales and cocaine.
As she falls victim to her new lifestyle, we are shown the destruction of symbols of her childhood and innocence, and items such as her dolls and tea sets are burned and ravaged. These unnerving visuals add to the power of the video, and leaving a lasting impression on viewers long after the video ends. “Girls Club” is an official selection of the New York City Independent Film Festival and will be shown at the festival on October 12-18, 2015.